Beyond medication: Strengthening trust, empathy, and loyalty in pharmacist-patient interactions
This CPD Bites series aims to enhance pharmacists’ communication skills by focusing on core human values essential to patient care: trust, loyalty, and empathy. Through practical, scenario-based learning, the series highlights how effective pharmacist–patient interactions can improve the management of common ailments, support self-care, and foster stronger, more meaningful relationships in everyday pharmacy practice.
For a brief overview of the 3 episodes, please view the summary page here.
Episode 1 – Building trust and rapport
In the first episode, Indre Treciokiene, associate professor, Vilnius University, Lithuania, explores the principles of trust building in patient interactions.
Episode 2 – Fostering loyalty
In the second episode of our series on strengthening trust, empathy and loyalty, Alison Etukakpan, PhD student, Monash University, Australia, addresses factors that drive patient loyalty.
Episode 3 – Demonstrating empathy
In the third episode of our series on strengthening trust, empathy and loyalty, Luna El Bizri, founder and manager, LunaPharm Pharmacy, Lebanon, shares the impact of empathetic communication on patient satisfaction.
